As the lure of social media shows no signs of stopping, The Follow List is your guide to the up-and-coming Instagram accounts to add to your socials. The first on this list is 21-year-old Florence Given (@florencegiven).
In a world run by men, Given’s work is a contribution to the feminist fight. The London-based artist and writer uses her platform to educate her 291,000 followers on white feminism, heteronormativity, relationships and mental health. Named Cosmopolitan’s Influencer of the Year (2019), Given’s impact has not gone unnoticed. Her coining of the word ‘hetrifying’ highlighted the frightening impact of heteronormative narratives in wider society, with her dedicated Instagram Story Highlight “Hetrified” a comical, yet important, inquiry into the storylines of society. Unafraid to dance in her underwear, Given normalises the female form, armpit hair and all.
The questioning of societal norms is an integral aspect of Given’s work. Her artwork emphasises patriarchal narratives, as she accompanies her images with slogans such as “Looking Good for my Goddamn Self”, “Off For a Shag” and “Stop Raising Him, He’s Not Your Son”. The various slogans challenge the expectations placed upon women in relationships, particularly the notion that women are only something if they are presented in proximity to men. The artwork itself is bold and colourful, with the women drawn emulating a 70s feel with big hair and oversized earrings. This homage to 70s style may be a representation of the era’s movements within political feminism and sexual freedom, topics Given is heavily involved with. Her work is currently available to buy on her website: https://www.florencegiven.com/.
However, Given is more than just your typical feminist instagram account. Totally aware of her white privilege, she regularly provokes conversations surrounding intersectional feminism. Feminism is often accused of being white feminism, as the problems of black women and other ethnic minorities are often ignored or unaddressed. Through her Instagram stories, Given engages with her audience by educating, but not patronising, the struggles of non-white women without being a “white saviour”. Furthermore, her involvement with the LGBTQ+ community allows for conversation surrounding the visibility of sexuality. Before Given, I was unaware of the meaning of ‘femme invisbility’ and how one’s sexuality is often assumed by those around them. As a cis white, heterosexual woman, Given has shown me the struggles of others that go beyond the simplistics of white feminism.
Not just an aesthetic colour explosion for the eyes, Given’s Instagram is a platform to educate and inspire. A follow of Florence Given’s Instagram is your gateway into the multi-faceted world of feminism.

